Sportsgirl

This project involved creating a 6-piece gift packaging concept for Sportsgirl's Summer 2025 Gift Range, which included a mix of DIY, novelty gifts, and coloured cosmetics. The designs should reflect Sportsgirl's brand personality - bold, positive, confident, inclusive, and fun - while ensuring commercial viability and legibility.

For the Sportsgirl gifting range, I designed six unique packaging concepts that reflect the brand's identity and moodboard. My approach emphasizes bright colors, playful patterns, and fun typography, inspired by Sportsgirl's mantra: "The thing that shapes the world, the path, the future." This concept explores creativity through a fresh lens, featuring organic photography as a foreground pattern complemented by solid colour shapes. By incorporating high-quality images of fresh flowers across my designs, they celebrate authenticity and vibrancy. Each packaging design shares the same imagery and text but features a distinct color palette, creating a unique mood for each package while remaining appealing to the Sportsgirl demographic. The concepts and mockups were built in Photoshop, Illustrator and 3D Stager. This concept was shortlisted by Sportsgirl to be considered for their gifting range.